Diversity marketing




 
Marketing
Key concepts

Product • Pricing
Distribution • Service • Retail
Brand management
Account-based marketing
Marketing ethics
Marketing effectiveness
Market research
Market segmentation
Marketing strategy
Marketing management
Market dominance
Marketing process outsourcing
Promotional content

Advertising • Branding • Underwriting
Direct marketing • Personal Sales
Product placement • Publicity
Sales promotion • Sex in advertising
Promotional media

Printing • Publication • Broadcasting
Out-of-home • Internet marketing
Point of sale • Promotional items
Digital marketing • In-game
In-store demonstration • Brand Ambassador
Word of mouth • Drip Marketing
This box: view • talk • edit

Diversity marketing (or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications) as essentially an effort in communication with diverse publics. According to the paradigm, the main focus of marketing today should be to create effective communication methods and a communication mix appropriate to each of the diverse groups active in the market.

Diversity marketing recognizes the influence of cultural programming and acknowledges that different consumer groups have life experiences in different cultural and social settings. Because of this different cultural programming, the tastes, values, expectations, beliefs, ways of interaction, ways of entertainment, and lifestyle preferences of these groups tend to be different from others. These differences require the creation of customised marketing strategies.

An acknowledgement of the importance of diversity marketing is that AT&T have a post for this discipline at vice president level.1

References

Notes

  1. ^ "Spanish speakers cite service communication gap", USA Today, June 6, 2007


Stub icon This marketing-related article is a stub. You can help Wikipedia by expanding it.

Diversity marketing Buzz...

Diversity marketing - Wikipedia, the free encyclopedia
Diversity marketing (or in-culture marketing) is a marketing paradigm which sees marketing (and especially marketing communications) as essentially an effort in communication with ...
Ethnic, Diversity and Multicultural Marketing
Acknowledge Communications - Helping your company become successful in engaging ethnic, diversity and multicultural marketing.
Multicultural Diversity In Teen Marketing Communications - Premise ...
Article of the importance of multicultural diversity when marketing to the teen demographic.
Untitled Document [diversitymarketing.info]
Diversity-marketing.com - Diversity Marketing Incorporated | Visit ...
On this portal the visitor will come across information on the company´s events, news, archives and calendar as well as sponsorship forms and all ...
Main Page
SDM Offers an in depth understanding of urban lifestyle and culture that is critical to the success of diversity marketing. Submit your RFP today: info ...
Diversity Marketing - Page 1 - PRWeek US
A communications innovator with more than 100 offices and affiliates in 67 countries worldwide, Ketchum ranks among the largest global public relations consultancies, and leads the ...
2009-2010 Valuing Diversity Scholarships - American Marketing ...
Marketing and advertising articles and tips, thousands of companies and firms, careers and jobs, and more from the official American Marketing Association website.
UCLA Extension : Diversity Marketing (Blended)
Diversity marketing is a discipline that understands the influence that lifestyles and cultural and societal mindsets have on the public, and seeks to create customized marketing ...
Diversity Marketing - Domain for Sale
DiversityMarketing.com is now for sale! Become the leading authority and destination on diversity. OWN the category


© the Marketing Corp.